Femininity—in all its forms—is strength, too.

We believe the future is female, but we know that future requires finding a balance that doesn’t funnel women into one of two extremes, but rather recognizes them as multi-dimensional: confident and fragile, strong and romantic.

Femininity—in all its forms—is strength, too.

We believe the future is female, but we know that future requires finding a balance that doesn’t funnel women into one of two extremes, but rather recognizes them as multi-dimensional: confident and fragile, strong and romantic.

A company made by women, for women.

My name is Olga Grinyuk. I’ve been designing and sewing my own clothing ever since I was a schoolgirl. On prom night, I even debuted a gown of my own creation. After graduating from art school, I knew exactly what I wanted to do… because a life without dreaming up outfits and sewing them into existence was never an option for me. I immediately founded this company. I was guided by nothing but my intuition, the outpour of gratitude from satisfied customers, and a small team of wing-women who believed in my dresses from the very start. Now, 15 years later, we’re a team of over one hundred, producing eight collections per year for more than one million women.

We were all tired of being forced to choose between:

1. The femininity of our past VS. the feminism of our future.
2. The care of custom dressmakers our ancestors experienced VS. the convenience of online shopping we experience today.
3. Affordable dresses available for the masses but are cheaply made VS. designer dresses of high quality but also ridiculously high price tags.

Where’s the middle ground in all of this?!

It’s right here. Welcome. We’re the ladies who pioneered our way through this frontier, creating high quality dresses that don’t create high strain on your wallet. We design and craft dresses for all occasions that pair delicate motifs with bold, empowering cuts.

Our values

Aesthetics

Brands for the masses result in doppelganger closets. You deserve clothing that supports your individuality… not mutes it until you blend in with the pack. Our greatest inspirations are beautiful fabrics and powerful women.

Honesty

As a result of our stringent quality control from sketch approval to final fitting, promise of premium fabrics only, and devotion to fair compensation, our dresses are more expensive than the cheap ones you can find in the mass market. 

Happidress

[hap-ee-dres]. Noun. The state of happiness directly derived from the confidence, magnetism, and dynamism of being well-dressed. We’ve saved the best for last: your happiness is our number one priority.

Our mission is to empower women by instilling in them a sense of happidress.

Our vision is a future in which women’s fashion can artistically reflect a woman’s femininity and vulnerability without diminishing her unshakable power.

Joining this movement can start with a simple dress